Media Kit

Contact: Leilehua Yuen, Coordinator
P.O. Box 1199
Hilo, HI 96721

Phone: 1-808-895-0850

E-mail: Info@LeiDay.org

About He Moʻolelo Kō ka Lei and the Hilo Lei Day Festival

He Moʻolelo Kō ka Lei and its hōʻike, the Hilo Lei Day Festival (LeiDay.org), comprise a full year of integrated learning, seeking to preserve and perpetuate the traditions and culture of traditional lei. Using the lei as a metaphor, participants learn Hawaiian perspectives of ecology – mālama ʻāina – weaving together an artistic story of their place in the world.

Sign up to help and learn Hawaiian culture and lei making! Classes and workshops are held throughout the year. It’s a fun way to deepen your understanding of Hawaiian ecology, environment, culture, and language.

History

“He Moʻolelo Kō ka Lei” was co-founded in 2005 by Kupuna Winona “Aunty Nona” Beamer and Leilehua Yuen. It began as a multi-media art show which depicted the story of the lei from different perspectives, incorporating storytelling, Hawaiian astronomy, the huakaʻi of Hiʻiakaikapuaʻenaʻena, goddess of lei making, and many other aspects not usually presented today. During the April show, traditional lei styles were taught. It culminated in a Lei Day celebration on May 1. The project has continued in one form or another since that time.

Sponsorship

This year’s fiscal sponsor ” is Destination Hilo, an organization that has been a participant, partner and supporter of the project for the past 5 years. 

Our official logo. Please feel free to download for media use. If you need another format, please contact us at Info @ LeiDay.org.

He Moʻolelo Kō ka Lei / Hilo Lei Day Festival
He Moʻolelo Kō ka Lei / Hilo Lei Day Festival

 

  • Hilo Lei Day Festival
  • Sunday, May 1, 2022 * Kalākaua Park
  • 10 a.m. to 2 p.m.
  • Live Entertainment * Hula * Demonstrations
  • 10:00 – Opening with Kahu Moses Crabbe
  • Hawaiian Music with Ben Kaili & Friends
  • Hula with:
    • Emery Aceret & Hālau Nā Pua ‘O Uluhaimālama
    • Iwalani Kalima & Hula Hālau O Kou Lima Nani ‘E
    • The Hula Sisters
  • 1:45 group hula followed by closing at 2:00pm:
    • Hilo, My Home Town
    • May Day is Lei Day
  • lei making demonstrations throughout the day *
  • shade provided – bring your own mat, chairs, snacks *
  • Classic Lei Day Mele, including Hawaiʻi Aloha, Hilo, My Home Town, and May Day is Lei Day.